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Abicalçados
Brazil Special
Abicalçados
The Brazilian footwear industry is the third biggest producer in the world
• more than eight thousand factories all over the Country
• Employs 300 thousand direct people
• 12 States of the Country hosts shoe companies, located in footwear clusters
• meets completely the demand of domestic market
• is the fifth exporter of footwear in the world
• exports to more than 140 countries
• income with exportations in 2008 added US$ 1.8881 billion
• exported more than 165 million pairs in 2008.
Brazilian Footwear Industries Association - Abicalçados, founded in April 1983 (completed 25 years of foundation in 2008), represents this manufacturing complex that is considered the largest in the world, because it hosts factories of shoes, machinery, equipment and components, tanneries, services suppliers, specialized laboratories and universities.
It is estimated that this complex is responsible for a GDP of R$ 15 billion.
Abicalçados is located in the city of Novo Hamburgo in the State of Rio Grande do Sul, cradle of industrialization of shoes in Brazil. However, its actions cover all Brazilian States, through associated companies and unions of local footwear companies.
The organization has strong institutional acting defending the leather-footwear cluster, with activities connected next to various public and private organs. The commercial promotion of Brazilian footwear is also one of the goals of Abicalçados. In the domestic market, the entity participates of the campaign Brazilian Shoes: the Best Gift, which encourages retailers and distributors to value the product made in the country. Abroad, it coordinates a bold project stimulating companies to participate in international events, called Brazilian Footwear.
Brazilian Footwear – Footwear Exportations Promotion Program
Abicalçados in partnership with Apex-Brasil (Brazilian Trade and Investments Promotion Agency) carries out a series of actions aimed at increasing the exportation volume and at decentralizing the destination of shipments, expanding the presence of Brazilian shoes in the world map. The result of this project, called Brazilian Footwear, can be measured by the number of Brazilian companies that are putting their shoes on potential markets with own brand and design.
Developed since 2000, with the settlement of the first agreement with Apex-Brasil, Brazilian Footwear takes the national footwear to more than 20 international events as the big global trade fairs, such as GDS, in Germany; Micam, in Italy, Modacalzado, in Spain; and WSA, in the United States. In 2008, the industry started acting strongly in the East, through fairs as Footwear Expo in Dubai and Fashion Access in Hong Kong.
Brazilian Footwear also participates in high fashion exhibitions, where creativity is all that matters, through Design Brazil Group - which brings together designers and brands focused on high added value. Events such as Premiere Class and Tranoi, France, and Coterie in the United States are some of the investments in this segment.
Projects in Brazil - Bring importers and opinion makers to Brazil is also part of the activities of Brazilian Footwear. Through the National Buyer Project, the program invites potential buyers to know the two most important trade fairs in Brazil, Couromoda (January) and Francal (July). In these events, the foreigners have a schedule to visit and negotiate with national exhibitors.
There is also the Regional Buyer Project, taking importers to know the most important footwear clusters in the country, visiting factories and local exhibitions. With this action, the international customer is closer to his/her supplier, establishing trust ties and increasing businesses.
Image Project occurs together with the Buyer Project. The goal is to bring journalists, photographers and opinion makers for them to know and also register the structure of supply and fashion that Brazilian footwear companies can offer to international markets.
Brazilian Footwear also enables business missions in countries of interest, with an extensive range of options for the integration of companies.
Importers and retailers interested in participating of the Buyer Project can get in touch by e-mail bf@abicalcados.com.br
Divulgation
To divulgate Brazilian footwear, Abicalçados keeps the following electronic addresses:
www.abicalçados.com.br – website of Abicalçados, with information about the entity and its main news.
• Website www.brazilianfootwear.com.br – website of Brazilian Footwear in Portuguese, with information about the actions of the entity for the Brazilian Footwear Program.
• Website www.brazilianfootwear.com.br/international - website of Brazilian Footwear in English, directed to importers and opinion makers from abroad.
Information:
Abicalçados /Brazilian Footwear Press Bureau
Elizabeth Renz – imprensa@abicalcados.com.br
Caren Souza – caren@abicalcados.com.br
Apex Brasil
Pricila Caied –
pricila. caied@apex.brasil.com.br
as of January 2009
• more than eight thousand factories all over the Country
• Employs 300 thousand direct people
• 12 States of the Country hosts shoe companies, located in footwear clusters
• meets completely the demand of domestic market
• is the fifth exporter of footwear in the world
• exports to more than 140 countries
• income with exportations in 2008 added US$ 1.8881 billion
• exported more than 165 million pairs in 2008.
Brazilian Footwear Industries Association - Abicalçados, founded in April 1983 (completed 25 years of foundation in 2008), represents this manufacturing complex that is considered the largest in the world, because it hosts factories of shoes, machinery, equipment and components, tanneries, services suppliers, specialized laboratories and universities.
It is estimated that this complex is responsible for a GDP of R$ 15 billion.
Abicalçados is located in the city of Novo Hamburgo in the State of Rio Grande do Sul, cradle of industrialization of shoes in Brazil. However, its actions cover all Brazilian States, through associated companies and unions of local footwear companies.
The organization has strong institutional acting defending the leather-footwear cluster, with activities connected next to various public and private organs. The commercial promotion of Brazilian footwear is also one of the goals of Abicalçados. In the domestic market, the entity participates of the campaign Brazilian Shoes: the Best Gift, which encourages retailers and distributors to value the product made in the country. Abroad, it coordinates a bold project stimulating companies to participate in international events, called Brazilian Footwear.
Brazilian Footwear – Footwear Exportations Promotion Program
Abicalçados in partnership with Apex-Brasil (Brazilian Trade and Investments Promotion Agency) carries out a series of actions aimed at increasing the exportation volume and at decentralizing the destination of shipments, expanding the presence of Brazilian shoes in the world map. The result of this project, called Brazilian Footwear, can be measured by the number of Brazilian companies that are putting their shoes on potential markets with own brand and design.
Developed since 2000, with the settlement of the first agreement with Apex-Brasil, Brazilian Footwear takes the national footwear to more than 20 international events as the big global trade fairs, such as GDS, in Germany; Micam, in Italy, Modacalzado, in Spain; and WSA, in the United States. In 2008, the industry started acting strongly in the East, through fairs as Footwear Expo in Dubai and Fashion Access in Hong Kong.
Brazilian Footwear also participates in high fashion exhibitions, where creativity is all that matters, through Design Brazil Group - which brings together designers and brands focused on high added value. Events such as Premiere Class and Tranoi, France, and Coterie in the United States are some of the investments in this segment.
Projects in Brazil - Bring importers and opinion makers to Brazil is also part of the activities of Brazilian Footwear. Through the National Buyer Project, the program invites potential buyers to know the two most important trade fairs in Brazil, Couromoda (January) and Francal (July). In these events, the foreigners have a schedule to visit and negotiate with national exhibitors.
There is also the Regional Buyer Project, taking importers to know the most important footwear clusters in the country, visiting factories and local exhibitions. With this action, the international customer is closer to his/her supplier, establishing trust ties and increasing businesses.
Image Project occurs together with the Buyer Project. The goal is to bring journalists, photographers and opinion makers for them to know and also register the structure of supply and fashion that Brazilian footwear companies can offer to international markets.
Brazilian Footwear also enables business missions in countries of interest, with an extensive range of options for the integration of companies.
Importers and retailers interested in participating of the Buyer Project can get in touch by e-mail bf@abicalcados.com.br
Divulgation
To divulgate Brazilian footwear, Abicalçados keeps the following electronic addresses:
www.abicalçados.com.br – website of Abicalçados, with information about the entity and its main news.
• Website www.brazilianfootwear.com.br – website of Brazilian Footwear in Portuguese, with information about the actions of the entity for the Brazilian Footwear Program.
• Website www.brazilianfootwear.com.br/international - website of Brazilian Footwear in English, directed to importers and opinion makers from abroad.
Information:
Abicalçados /Brazilian Footwear Press Bureau
Elizabeth Renz – imprensa@abicalcados.com.br
Caren Souza – caren@abicalcados.com.br
Apex Brasil
Pricila Caied –
pricila. caied@apex.brasil.com.br
as of January 2009
