Firmenprofil

Julian Hakes

Award winning London based architect Julian Hakes first released early images of the design for a new ladies fashion shoe on the 23rd September 2009 on design blog www.Dezeen.com Later that evening Julian received a message from the editor of Dezeen to say ‘it had gone viral’ and I should ‘put my name into Google’. Julian did this and to his amazement got halfway through ‘Ha....’ before Google prompted him to ‘buy Julian Hakes shoes?’ Within hours the story was snapped up by American blog www.gizmodo.com and registered in excess of 100,000 hits and streams of comments.

Over that same weekend Hakes received press enquiries from agencies right around the globe. On the Monday after the story broke Julian received a call from the office of a rather well known female ex‐model in New York requesting 2 pairs in her size for her show. At this stage the Hakes ‘mojito’ shoe was in initial sketch model and prototype form and they realised that they needed to make this shoe a reality. As a result and keen to see how the design worked on a foot, bloggers and fashion followers started themselves to imagine how this sculptural shoe design could work, sparking a series of self made on line videos, photomontages and sketches.